What is the project about
The Umbrella Programme is conceived with the overriding objective of designing a long-term framework for the technical cooperation between the Supreme Commission for Tourism and National Heritage (SCTNH) and the UN System in the context of the strategic national quest for economic diversification, including the increased contribution of promising services sectors such as tourism. The other interrelated objectives of the Programme include assistance in institutional capacity building at SCT as well as providing advisory services in meeting the SCT’s mandate as the central body responsible for activating the tourist industry and strengthening its role as a major contributor to the national economy with a positive social, cultural and environmental impact. The advisory part of the Programme will immediately start responding to the urgent requests of SCTNH in terms of thematic studies and capacity building activities.
- The employment levels in tourism sector increased, particularly in the rural areas: right now tourism is the second employer of Saudis at 25% of total employment with the possibility of getting this percentage increase by 8%.
- Heritage tourism promoted in terms of adopting sound regulations and conducting marketing campaigns to raise public awareness of this heritage.
- Capacity developed for the inspection process (individual capacity development).
- Tourism business master plan designed and implemented.