“From People to People” - UNDP launches Digital Good platform to enable individuals worldwide to help achieve Sustainable Development Goals

Sep 29, 2015

New York — The United Nations Development Programme launched its Digital Good interactive platform Tuesday, the first global resource enabling people worldwide to fund local and global efforts to achieve the Sustainable Development Goals (SDGs) which were adopted by the UN General Assembly on 25 September 2015.

Supported by a generous financial contribution from the Kingdom of Saudi Arabia, UNDP’s Digital Good offers unique engagement for citizens around the globe to learn, take action and contribute to directly implementing the SDGs.

Adopted by all 193 UN Member States last week, these Global Goals, the SDGs, are an ambitious and visionary set of commitments for both people and planet, with ending poverty at their core. UNDP is a key implementing partner for the Goals, which will guide global development for the next 15 years.

UNDP’s Digital Good platform aims to raise much-needed funds for achieving the Goals and to build a strong and lasting global community of supporters for the SDGs by engaging individuals committed to development worldwide.

The platform will allow UNDP and its offices throughout the world to build deep, ongoing relationships with individuals who wish to support the implementation of the SDGs. UNDP hopes that the platform will contribute to the organization’s efforts to diversify its funding base as well as reach new audiences.

Launching the platform, UNDP Administrator Helen Clark said: “Digital technologies also provide new opportunities for mobilizing resources for development. This is the main vision behind the Digital Good platform, which will engage individuals online from around the world in support of the new sustainable development agenda."  

UNDP Digital Good wants a generation engaged with SDGs

Helen Clark asked participants in the audience and individuals everywhere to provide whatever they could to fund the SDGs and learn more by engaging with the platform regularly.

The rollout of Digital Good is UNDP’s response to a surge in demand among people worldwide to achieve results for sustainable human development at the global and local levels. Fundraising directly from individuals is an important way to mobilize resources to support development efforts and create worldwide ownership in the successful implementation of the SDGs. The most direct and fastest growing way to raise funds from individuals, especially youth, is to engage with them where they spend most time communicating: in the digital world.

Digital Good will include cutting edge engagement tools, technology and strategies to build a global community of SDG advocates and supporters. More than a simple fundraising tool, the platform will stand as a key resource allowing people around the world to learn about the SDGs, monitor progress, and take direct action to boost progress towards the goals at global and local levels.

About UNDP Digital Good
UNDP’s Digital Good’s innovative approach hopes to form a strong and lasting relationship with the public on the SDGs. This online platform allows individuals, companies and philanthropists to give online contributions to specific areas of assistance and projects, or to UNDP’s work and mission as whole. To learn more visit: www.digitalgood.info

About UNDP
UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in more than 170 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.

Contact Information

Anjali Kwatra, Phone +212 906 6389, e-mail: anjali.kwatra@undp.org


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